Florence, South Carolina – This spring, business owners and professionals in Florence will have a chance to learn how AI is changing how brands communicate, grow, and compete.
The Kelley Center for Economic Development and the Greater Florence Chamber of Commerce will provide a free event called “Leading Your Brand in the AI Era” on Thursday, March 12, 2026. The Kelley Center for Economic Development, located at 142 N. Dargan Street in Florence, will host the session from 1:00 p.m. to 3:00 p.m.
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Organizers say that the event is a full learning experience made exclusively for business executives and professionals. The workshop’s goal is to give people useful information instead of just abstract theory, since AI is having an impact on marketing, communications, and strategic decision-making.
Participants will learn about technologies that can help them contact more people while being safe and responsible in an AI-driven world. The focus will still be on strategy: how to lead with purpose and clarity while using new technology. People who come will also look at how AI may help a leader’s voice be more powerful and their influence grow without damaging their reputation or credibility.
Tabitha D. James from SHEAM Strategic Consulting and Letia James from Heritage Digital will be in charge of the session. They will lead conversations about how to use AI wisely and how important it is to safeguard brand integrity in a digital world that is evolving quickly.
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The session is free to attend and gives local professionals a chance to learn through performing and get practical advice. As organizations of all sizes continue to adapt to technological change, the event aims to give leaders the knowledge they need to move forward with confidence in what many call a new era of branding and communication.
