Florence News Journal is committed to independent, public-interest journalism for Florence, Florence County, and the surrounding Pee Dee region.
Our editorial decisions are made independently of advertisers, sponsors, business partners, affiliate relationships, political interests, public agencies, private companies, advocacy groups, and other outside organizations.
Editorial Control
Florence News Journal’s newsroom is responsible for deciding what we cover, how we report it, which sources we consult, how stories are framed, and what conclusions are supported by the reporting.
Coverage decisions are based on news value, public interest, local relevance, accuracy, available evidence, and the potential impact on readers. Commercial relationships do not determine our editorial judgment.
Advertisers, sponsors, business partners, and outside organizations do not assign stories, approve articles, select headlines, review unpublished editorial content, or request changes before publication.
Advertising and Sponsored Content
Florence News Journal may publish display advertising, sponsored content, promotional placements, or affiliate links where appropriate.
When paid or sponsored material appears on the site, it must be clearly labeled so readers can distinguish it from independent editorial coverage.
Advertising and sponsorship revenue helps support the operation of the publication, but it does not influence what the newsroom covers, how articles are written, which sources are selected, or what conclusions are reached.
Advertisers and sponsors do not receive advance review of newsroom articles and may not request editorial changes as a condition of advertising or sponsorship.
Sponsored and Partner Content
Sponsored content, paid announcements, partner messages, and similar material must be labeled clearly as sponsored, paid, promotional, partner content, or advertising.
Sponsored content is separate from independent newsroom coverage. It may be produced by an advertiser, sponsor, partner, or commercial team, or it may be created with sponsor involvement. In all cases, the labeling should make the nature of the content clear to readers.
Sponsored content may not be presented in a way that misleads readers into believing it is independent editorial reporting.