Best Bank - First Reliance
Over the course of nearly two decades in the Florence banking community, Rick Saunders, his brother Paul Saunders, and their colleague, Dale Porter, came to share a dedication to forming strong and lasting relationships with their customers by building trust and providing real value in the community. The three became known as trustworthy, dependable bankers—people you could always count on.
First Reliance Bank was founded on seven core values: trustworthiness, customers first, commitment to excellence, continuous improvement, teamwork, positive attitude, and results.
Those values remain true today. First Reliance Bank has been chosen as the 2019 Florence’s Friendliest Bank by readers of The News Journal.
With the help of a core group of dedicated people, Rick, Paul, and Dale have shaped the bank, never straying from the founding vision. Today, First Reliance Bank has expanded beyond its hometown of Florence, to serve communities in Midlands, Upstate, and Coastal South Carolina, as well as the Piedmont Triad and Charlotte areas of North Carolina.
First Reliance Bank has two offices in Florence. Its main branch is located at 2170 West Palmetto St. It also has a branch located at 411 Second Loop Road. The bank operates branches in Charleston, Mt. Pleasant, Myrtle Beach, West Columbia, Lexington, Greenville, Simpsonville, Taylors, Mooresville, N.C. and Winston-Salem, N.C.
According to the bank’s web site, www.firstreliance.com, its business philosophy is to make sure it creates the right culture.
“If you get culture right, everything else falls into place, the site states. “As a local community bank in North Carolina and South Carolina, our culture is perhaps the most important component of our brand. Having a distinctive and compelling culture means that everyone has a clear understanding of who we are and what we’re working toward. In our culture, the brand is reflected in how people act. It’s a matter of everyone living our core values and delivering on our brand purpose—to make things better.”
Contact First Reliance Bank at (843) 656-5000.