Did they really say that?
By: Brenda Harrison
You’ve heard the expression “egg on your face.” Consider these rejections and comments on talent, business ideas and inventions:
“We don’t like their sound, and guitar music is on the way out.” – Decca Recording Co. rejecting the Beatles, 1962.
“A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make.” – Response to Debbi Fields’ idea of starting Mrs. Fields’ Cookies.
“Stocks have reached what looks like a permanently high plateau.” – Irving Fisher, Professor of Economics, Yale University, 1929.
“I have traveled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won’t last out the year.” – The editor in charge of business books for Prentice Hall, 1957
“The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?” – David Sarnoff’s associates in response to his urgings for investment in the radio in the 1920s.
“This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” – Western Union internal memo, 1876.
“Everything that can be invented has been invented.” – Charles H. Duell, Commissioner, U.S. Office of Patents, 1899.
“Louis Pasteur’s theory of germs is ridiculous fiction.” – Pierre Pachet, Professor of Physiology at Toulouse, 1872
“Drill for oil? You mean drill into the ground to try and find oil? You’re crazy.” –Drillers who Edwin L. Drake tried to enlist to his project to drill for oil in 1859.
“I think there is a world market for maybe five computers.” – Thomas Watson, chairman of IBM, 1943
“But what...is it good for?” – Engineer at the Advanced Computing Systems Division of IBM, 1968, commenting on the microchip.
“Nobody will ever need more than 640k RAM!” – Bill Gates, 1981
“Windows 95 needs at least 8 MB RAM.” – Bill Gates, 1996 “Nobody will ever need Windows 95.” – logical conclusion
“Who the hell wants to hear actors talk?” –H.M. Warner, Warner Brothers, 1927.