McLeod Health wins international award for website
McLeod Health received an international award for Outstanding Website from the prestigious Web Marketing Association. McLeod Health was honored along with an illustrious group of Internet Advertising Competition (IAC) winners that included companies such as Starbucks, IKEA, Allstate Insurance, and AT&T. The IAC Awards highlight the best online advertising in 96 industries and nine online formats including website design, online ad, video, mobile, newsletter, email, and social media.
“We’re very grateful for this award,” said Jumana Swindler, Vice President of Marketing and Public Information for McLeod Health. “As our organization continues to grow to serve the healthcare needs of our communities, we want to make sure each patient can find the information they need quickly and efficiently. The delivery model for healthcare is changing, and this website project is part of an ongoing effort to adapt to the healthcare needs of our patients and the communities we serve.”
The new website was designed based on user analytics and habits for how today’s patients seek their healthcare information. The completely re-imagined look comes alive with captivating video, patient stories and immersive graphics that engage users at each level.
“We collaborated with our business development partner, LHWH Advertising & PR, to create and design this exceptional website and we are extremely pleased with the success of this project,” added Swindler.
For McLeod Health’s new site, LHWH developed a high-level user experience that places McLeod’s medical excellence at the user’s fingertips on any device. The site is simple to use, and intuitive for patients, employees, and potential new personnel to find what they need. The award was one of only three in the healthcare website category.